CREATIVE CONTENT CONNOISSEUR
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Pawpaw is the Venzin Group’s flagship restaurant, located in Brisbane Australia.
My work with the Venzin Group includes launching a magazine, creating all content on print and digital platforms (including the websites and app), launching their email marketing, managing seven social media accounts and managing all events and communications. I am also their graphic designer. We transitioned from orange to green branding, capturing the Southeast Asian tropical forest vibe which is reflected in the venue styling and menus. The Group are still one of my freelance clients now that I have moved to London permanently. Venzin Group has grown exponentially since we have emphasised on consistency with branding and audience engagement across all platforms.
One of my favourite pages on the Pawpaw website is the Team page, which I have condensed in a tile below. When you respect and admire the people you work with, knowing their journey, it makes it incredibly fulfilling to write and showcase their talents and characteristics for all to see.
You can view Pawpaw's Instagram HERE.
Slideshow of work examples below - click to enlarge.
My work with the Venzin Group includes launching a magazine, creating all content on print and digital platforms (including the websites and app), launching their email marketing, managing seven social media accounts and managing all events and communications. I am also their graphic designer. We transitioned from orange to green branding, capturing the Southeast Asian tropical forest vibe which is reflected in the venue styling and menus. The Group are still one of my freelance clients now that I have moved to London permanently. Venzin Group has grown exponentially since we have emphasised on consistency with branding and audience engagement across all platforms.
One of my favourite pages on the Pawpaw website is the Team page, which I have condensed in a tile below. When you respect and admire the people you work with, knowing their journey, it makes it incredibly fulfilling to write and showcase their talents and characteristics for all to see.
You can view Pawpaw's Instagram HERE.
Slideshow of work examples below - click to enlarge.
ABOUT PAWPAW (written by me)
At a time when the city was abundant in franchise cafes, family-owned Pawpaw revolutionised Brisbane’s food scene. People were queuing to enjoy inventive and delicious brunches and barista-made coffee. Originally an extension at the back of an Indonesian restaurant, the budding Pawpaw café quickly gained the affection of locals and tourists alike.
It wasn’t long before Pawpaw expanded towards the front of Stanley Street East, taking over the Indonesian restaurant and transforming into the day and night restaurant that is recognised today.
Continuing to offer delicious and dietary-mindful breakfast and lunch options, Pawpaw introduced Southeast Asian flavours to its daytime menu. More distinctively, the cafe opened at night, launching an Asian dinner menu. Pawpaw's multi-cultural team are continuously exploring modern and traditional recipe concepts, resulting in a seasonally-changing yet permanently-loved menu.
Pawpaw offers a true coffee-lover experience with its extensive specialty menu. Coffee options range from cold brew, filter and regular hot coffee, to a digital art coffee - yes, the ‘Ripples’ coffee art machine prints your chosen image or words (using coffee ink cartridges) onto milk froth!
With its contemporary and chic styling, Pawpaw exudes a tropical holiday ambience, making it a destination people love to resort to.
Adjacent to the two main dining areas, a beautiful function room is available to book for private events. Often hosting baby showers, birthdays and intimate weddings, Pawpaw truly does offer something for everyone.
At a time when the city was abundant in franchise cafes, family-owned Pawpaw revolutionised Brisbane’s food scene. People were queuing to enjoy inventive and delicious brunches and barista-made coffee. Originally an extension at the back of an Indonesian restaurant, the budding Pawpaw café quickly gained the affection of locals and tourists alike.
It wasn’t long before Pawpaw expanded towards the front of Stanley Street East, taking over the Indonesian restaurant and transforming into the day and night restaurant that is recognised today.
Continuing to offer delicious and dietary-mindful breakfast and lunch options, Pawpaw introduced Southeast Asian flavours to its daytime menu. More distinctively, the cafe opened at night, launching an Asian dinner menu. Pawpaw's multi-cultural team are continuously exploring modern and traditional recipe concepts, resulting in a seasonally-changing yet permanently-loved menu.
Pawpaw offers a true coffee-lover experience with its extensive specialty menu. Coffee options range from cold brew, filter and regular hot coffee, to a digital art coffee - yes, the ‘Ripples’ coffee art machine prints your chosen image or words (using coffee ink cartridges) onto milk froth!
With its contemporary and chic styling, Pawpaw exudes a tropical holiday ambience, making it a destination people love to resort to.
Adjacent to the two main dining areas, a beautiful function room is available to book for private events. Often hosting baby showers, birthdays and intimate weddings, Pawpaw truly does offer something for everyone.
MAGAZINE |
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Click on the images below to view some of my print magazine content (writing and editing), including advertorials, editorials, how-tos and interviews.
Originally an in-house publication, Venzin + The Bali Club Magazine is now international, reaching Brisbane and Bali. The biannual food and lifestyle magazine is filled with recipes, how-tos, drool-worthy imagery and timeless content.
As well as conceptualising and creating the magazine alongside a designer, I recruit teams to assist with sales. Having businesses advertise in the magazine means we no longer utilise our marketing budget for the magazine, and we reach a wider audience.
Originally an in-house publication, Venzin + The Bali Club Magazine is now international, reaching Brisbane and Bali. The biannual food and lifestyle magazine is filled with recipes, how-tos, drool-worthy imagery and timeless content.
As well as conceptualising and creating the magazine alongside a designer, I recruit teams to assist with sales. Having businesses advertise in the magazine means we no longer utilise our marketing budget for the magazine, and we reach a wider audience.
EMAIL MARKETING
Click on a GIF below to view entire email. I write, design and automate email marketing for my clients and employers.
LOGOS
I created the below logos and label. Two of the brands are my own (I dabble in many creative side projects!)
My work here is done. However, there's more where that came from!
If there is anything specific I've missed, please let me know.
Thanks for reading!
Candice Groves
If there is anything specific I've missed, please let me know.
Thanks for reading!
Candice Groves
