LOVELY LONDON ONE DAY,
LOCKDOWN THE NEXT.
I moved to the UK moments before the coronavirus had
a serious emphasis. My timing never ceases to amaze me.
My dream was to work for big London corporates and to travel to countries in between. And then BOOM
(or rather, 'cough') - I'm faced with an indefinite pause on my job hunt and limited to walks to the local parks, as the nation goes into lockdown.
Have you ever had this thought: 'I know what I have to offer is unique and invaluable, but how can I express this authentically to others?'
It's one thing to promote a client's business, but when it comes to promoting my humble happy-to-work-behind-a-brand self, it’s proven incredibly daunting. In the past, I lacked the motivation to promote my freelance business because I was busy working on client projects, plus I was in full-time employment. Then along came COVID-19.
My freelance business was originally a side hustle to fund frivolous activities. Now turning into my only source of income, I needed to hustle my little heart out! This was the accidental push I needed, to effectively apply my skills in marketing and communications to grow an audience of my own (hey, you). So far, so good - I’m learning a lot. I find helping and connecting with people very fulfilling, particularly at present.
During this unprecedented time, I think about everyone else and how they’ve had to re-evaluate their lives and businesses. The core motivation behind everything I do in life is to make people feel good and to help them find motivation in their lives, i.e. a pep talk, a bad joke over good wine or on a more relevant note, training someone in a skill.
With this in mind, I questioned myself: 'using the skills I have, what can I offer to people that will be beneficial and motivational right now?'
The answer: easily-retained knowledge bombs - minus the boredom, of course, because they’ll be taught by the coolest teacher ever...
My curiosity (I'm a geek) has often found me avidly researching to further educate myself in marketing, content creation and various software. I’ve been fortunate in my career to be allowed and encouraged to learn a diverse range of skills. Now I feel ready to share my Jill-of-all-Trades knowledge with you.
As an optimist, I believe we can always turn adversities into growth opportunities. Even with my creative writing; the one quote I often remind myself of is 'turn your pain into poetry'. Now is the perfect time to hone in on new skills, setting up your business for future success.
I'll soon be sending out the occasional email to my subscribers. In the emails, I’ll be covering a range of tutorials in a condensed format. Lessons on how to set up your email marketing, write content, design, network, make espresso martinis - you know, the essentials, helping you to understand and produce great marketing content to grow your business. And if you can't be bothered adding more sh*t to your to-do list, well, just get me to do it.
My first email isn't too far away, so I welcome you to sign up below. I appreciate feedback and suggestions, so feel free to comment on this post or drop me a line here.
More blog posts are to come, so keep an eye out. I'll be sharing other stories of my life in lockdown here in London, some cool email marketing facts (I swear I was popular once), and loads more.
For now, adios!
(I'm also using this time to learn a language)
top: my London home. I feel so lucky to be living with three amazing and inspiring people. Doesn't feel like isolation here.
bottom: Regent's Park. One of many parks I can walk to during my daily hour of freedom.
Written by Candice
As I proud plant parent, overcome with joy at each milestone, I often text photos of my indoor Peace Lily to my family and friends.
Lily’s first milestone? A sprouted fern. Then, when spring came, she budded her first flower.
LILY GREW A LILY.
In the same way I receive a lack of enthusiasm from those I text Lily’s milestones to, there is another seed that when planted, no one cares to know about. However, this nasty seed is one we cannot help but notice, as it grows into a weed, spreading viciously, with the potential to take over an entire garden.
The weed that grows from the ‘seed of doubt’, unlike my housemate’s plant (which is shrivelled on our balcony to my horror), is difficult to kill.
Unlike my housemate’s plant (he didn't even name it), the unforgettable doubt weed is watered often. Soon enough this deceptive little seed looks as scary as the plants found in the greenhouse at Hogwarts!
By now I hope you understand my analogy for the mental state people succumb to.
The things that make up who we are (work, relationships, health, image etc) can be consumed by doubt. We must learn to treat our doubts with the same disregard as my housemate does his plant-child.
Somebody call the Botanic Welfare, ‘cos these kids are goin’ hungry tonight.
Some people doubt themselves and their abilities quicker than others. I tend to be one of these people.
I’ve stuffed up at work and believed I mustn’t be that fabulous employee who doesn’t miss a thing.
I’ve made the decision to end relationships, but because the people I dated didn’t try to win me back ASAP, my ego was bruised and so I doubted if I was ever worth fighting for to begin with.
Hell, I’ve even doubted that I can hold conversations with people. If you know me well, then you’d agree this is THE STUPIDEST DOUBT EVER.
Our morals and beliefs shift quickly from the moment doubt is planted. We tend to think our morals define who we are and form our identity so this shift can be a problem.
The quicker the seed is watered with supporting evidence (we are negative bias so the evidence is usually against our favour), the quicker our mind concludes that these shifts of moral have revealed WHO WE REALLY ARE.
“I’m supposed to be an organised person, but I mustn’t be as I’ve stuffed this up big time. I’m shit at my job.”
“I’m supposed to be lovable, but it seems I am not because he couldn’t say ‘I love you’.”
“I’m supposed to be a good decision maker, but lately I’ve gone down the wrong path a couple of times, so I guess I am a terrible decision maker after all.”
“Who have I become?”
Try killing these doubts quickly. Tough, huh?
We forget to look at the opposing evidence because the doubt weed is all we can see.
We need to remind ourselves that self-doubt is not another human telling us who they see us as. It’s really only words spreading through our mind, accumulating other shitty words (evidence) and then spreading further.
Sticks and stones may break my bones, but remember the part about the words?
SO HOW THE F*CK DO WE KILL THIS BLOODY WEED?
I’m not a green thumb so the blog title is misleading. I cannot tell you how to weed your own garden.
My belief is that doubts don’t define who we are, or have the power to change our identity.
We’re a lot more than the words that pop up in our head. We’re many contradicting things actually, and that’s totally okay!
“Life can be many things at once, just like you” – Dallas Clayton
Candice's weeding tips:
Do you have any weeding tips?
Identifying the seed of doubt is important so that you can nip it in the bud early. BOOM - sick of my gardening puns yet? I’m not.
Once you can recognise that the seed you’ve planted is actually a shitty ugly weed that you don’t want to take photos of, you choose to water your ACTUAL LIVING PLANTS. That’s when the good stuff begins to blossom.
Seed of Doubt:
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