LOVELY LONDON ONE DAY,
LOCKDOWN THE NEXT.
I moved to the UK moments before the coronavirus had
a serious emphasis. My timing never ceases to amaze me.
My dream was to work for big London corporates and to travel to countries in between. And then BOOM
(or rather, 'cough') - I'm faced with an indefinite pause on my job hunt and limited to walks to the local parks, as the nation goes into lockdown.
Have you ever had this thought: 'I know what I have to offer is unique and invaluable, but how can I express this authentically to others?'
It's one thing to promote a client's business, but when it comes to promoting my humble happy-to-work-behind-a-brand self, it’s proven incredibly daunting. In the past, I lacked the motivation to promote my freelance business because I was busy working on client projects, plus I was in full-time employment. Then along came COVID-19.
My freelance business was originally a side hustle to fund frivolous activities. Now turning into my only source of income, I needed to hustle my little heart out! This was the accidental push I needed, to effectively apply my skills in marketing and communications to grow an audience of my own (hey, you). So far, so good - I’m learning a lot. I find helping and connecting with people very fulfilling, particularly at present.
During this unprecedented time, I think about everyone else and how they’ve had to re-evaluate their lives and businesses. The core motivation behind everything I do in life is to make people feel good and to help them find motivation in their lives, i.e. a pep talk, a bad joke over good wine or on a more relevant note, training someone in a skill.
With this in mind, I questioned myself: 'using the skills I have, what can I offer to people that will be beneficial and motivational right now?'
The answer: easily-retained knowledge bombs - minus the boredom, of course, because they’ll be taught by the coolest teacher ever...
My curiosity (I'm a geek) has often found me avidly researching to further educate myself in marketing, content creation and various software. I’ve been fortunate in my career to be allowed and encouraged to learn a diverse range of skills. Now I feel ready to share my Jill-of-all-Trades knowledge with you.
As an optimist, I believe we can always turn adversities into growth opportunities. Even with my creative writing; the one quote I often remind myself of is 'turn your pain into poetry'. Now is the perfect time to hone in on new skills, setting up your business for future success.
I'll soon be sending out the occasional email to my subscribers. In the emails, I’ll be covering a range of tutorials in a condensed format. Lessons on how to set up your email marketing, write content, design, network, make espresso martinis - you know, the essentials, helping you to understand and produce great marketing content to grow your business. And if you can't be bothered adding more sh*t to your to-do list, well, just get me to do it.
My first email isn't too far away, so I welcome you to sign up below. I appreciate feedback and suggestions, so feel free to comment on this post or drop me a line here.
More blog posts are to come, so keep an eye out. I'll be sharing other stories of my life in lockdown here in London, some cool email marketing facts (I swear I was popular once), and loads more.
For now, adios!
(I'm also using this time to learn a language)
top: my London home. I feel so lucky to be living with three amazing and inspiring people. Doesn't feel like isolation here.
bottom: Regent's Park. One of many parks I can walk to during my daily hour of freedom.